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For impulse buying, no more than £3.00.
Above this price, I used to go in to my local book shop and read a few pages of the dead tree version first - now, with the UK Kindle site, I just get a sample.
I have 2 rules:
1. That I will not pay more than the paperback price.
2. If the book is in hardback only, I will not buy it unless the e-book price equates to a traditional paperback price.
I breached the hardback rule once, for Hilary Mantel's Wolf Hall and realised why I should have followed the rule - nothing wrong with the book, but nothing so good that I could not have waited until it was priced at a paperback level.
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