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Like Jabby, I have no set limit but it bugs me to pay more than $10 for a novel. (Obviously I will pay a great deal more for technical books but I'm getting the impression you're most interested in the pricing of novels here.) It's not about saving money, though. I'm not really inclined to economize on my reading these days. I'm not a broke student any more. I can afford a few little luxuries in life. Before Amazon started the $9.99 model, I would have been happy to pay $12-$15 for a new release. However, I resent the fact that some publishers have decided to join together in price fixing. It subverts competition and hurts their customers. I won't completely punish an author I like by not buying the book at all, but I may also wait for a price drop to buy to send a message to their publisher.
Since I really dislike reading novels in paper form now, if it's not in ebook form I won't buy it. If it's a series and I can't get all the volumes in ebook form, I won't be inclined to read any of the books. I don't care if the ebook is $10 and I can get a free copy of the paper book. I'll spend the $10.
Some authors certainly carry more weight for me but no one guarantees a purchase. I am a firm believer in free samples. If I get through that sample and really want to read the rest of the book, I'll buy it even if it's priced at the top of the market. If I think it's mediocre, I'm not going to buy it even if it's only a couple bucks. Life's short.
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