Quote:
Originally Posted by J. Strnad
The big announcement from Borders is that most of its 500+ stores will start carrying items from Build-A-Bear, which sells kits that let kids make their own teddy bears.
Article at Bloomberg.com
This is a fantastic marriage full of synergy. (Build-a-Bear's stock has gone down to about a fifth of what it was worth 3 years ago.) I'd say there's at least 23% more synergy than the legendary AOL/Time-Warner merger.
Borders is also enthusiastic about their new rewards program, which adjusts the discount on hardcover books depending on whether you choose the free program or the subscription program.
See full article from DailyFinance: Article at Daily Finance
Thank god...I was worried about them. It's comforting to know that they have a solid business strategy and aren't just, you know, grasping at straws. |
Geeze, I wonder what uber sneaky move they have in hidden under the covers as their next game changer....could it be Japanese Love Pillows on the shelves next to the bears? Or better yet they can setup a Build a "Real Doll" Kiosk and really clean up!!