yeah, well, I love my fantastic 9.7" almost identical device too, and I think it's the next best thing to sliced bread, I queued for it on launch and expected it for the past five years.
But I was referring to e-ink as I can't read on my ipad. I don't have any problem with the way apple developed their product, which like I said I love too, and of course I can't blame them for not jumping yet on the slow e-ink horse. But I do have issues reading on my ipad for any extended time. My eyes just can't handle that, so unfortunately, I am looking for something to complement it.