About $10 for a commercial purchase from Kobo of a mainstream author. I have some on my wishlist that are $12 or $14 and I absolutely will not pay that. I'll wait until it comes down in price. Half the time, it will turn up at the library before it comes down in price, so they will lose the sale.
Self-pubbed staff on Smashwords, my comfort level is $2.99 or less but I will go up to about $4. I have seen prices at Smashwords creeping up and I think it is absurd. When I can buy a new, paper mass market from a popular author for $6, there is no way I will give about that much to a self-pubbed book by an unknown author.
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