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The BBeB format was introduced by Sony in 2006 for its original reader, the LIBRIé, and was used in its bookstore until last year. While all Sony Readers can still read this format, it's essentially defunct. Some people still use it because Readers are able to display books in it with full justification, whereas only the latest models can do full justification on epubs. But in many ways it's greatly inferior to epub.
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