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I don't think ebook sales will outnumber print sales by 2020. Not only is there still a lot of inertia for paper, we have to consider the impact of countries that have not yet adopted ebooks, or any non-essential electronic equipment. And there are still enough issues re: ebook formats, DRM, availability, perceived price, etc, to keep many potential customers away.
I do see it happening closer to 2020 than 2030, as I expect most of those aforementioned issues to be resolved by then, and other issues (environmental pressure to cut back on paper products, space and portability issues, etc) to help tip the scales.
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