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As part of the agency model, e-books from the Agency 5 are taxable in places where the Agency 5 has offices (ie NY, etc). Sony appears to roll in a 5% increase to books to cover the sales tax. Other ebookstores seems to skip the tax (eating it themselves) or they don't show you the tax until checkout (B&N and Amazon both charge me tax, but not until checkout).
Each method has its pros and cons, but Sony looks more expensive as a results.
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