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I have a great concept for a "new Kindle" commercial!
Let's place a couple in one of the most romantic, gorgeous environments on the planet - the beach. Have them sitting down in beach chairs - but not acknowledging each other - don't have 'em hold hands or look at each other or anything like than. Further, disconnect then entirely from the awe-inspiring view of the ocean and the psyscologically-soothing sounds of the waves crashing ... But have them, instead, be independently reading new Kindle eReaders ... oblivious to their environment.
Oh. Never mind. Amazon already did this.
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