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As an end-user, non-programmer and non-publisher, I don't see any substantial difference due to format. If there is some "technical" advantage to epub, I'm not seeing it as even remotely relevant to my decisions as a consumer.
Sony, in the midst of sliding into irrelevance, switched to ePub and in theory this allows for a more open platform. This might be good for Sony users but it doesn't seem to have provided much, if any, tangible results for Sony.
As to MOBI, Amazon's ebooks are available on almost any platform that can support Whispernet; for better and for worse, they have zero interest in selling you an ebook that isn't hooked into their database(s). And yes, shock and gasp, they really want you to buy their ebooks instead of buying them from Apple or B&N. As such, unless Sony or B&N decides to implement Amazon's ebook protocols, switching to ePub would not produce the results you'd necessarily expect.
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