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The euro has not been below $1.25 for years. It's a bit higher now. But let's calculate with 1.25, and let's look at the 650. $229.99 converts to EUR 183.99. Add 20% tax, and the price should be EUR 220.79. That is significantly less than the EUR 249 they ask for the device.
Considering that you can get a Kindle 3 in Europe for approx. EUR 150, including all taxes and shipping, the Sony is far overpriced.
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