To be honest isn't it true of any emerging/establishing technology that there will always be 2 main formats that seem to fight til the death.....VHS v Betamax, HDDVD v BluRay. With the wealth of options available to convert books/documents if it is not obtainable in your chosen format I don't really see the ire.
I chose a Kindle, knowing full well that to some extent I was tying myself to a particular party, but also being aware of the options to make it work for my needs.
Think of the poor blighters that bought dozens of betamax videos or HDDVD discs.......at least we can adapt
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