Quote:
Originally Posted by Fbone
Who pays the bandwidth and electronic storage costs?
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Compared to their overall budget it's very little. All other costs of publishing remain the same.
These are additional cost required to increase profits.
And don't forget, YOU are the one paying for ALL of their costs when you buy a book. Even if all you do is look at their website, and buy no books, SOMEONE is paying those costs when they buy something.
Another way to put it is like this. You buy an ereader. You can, and do, return it in 30 days with no restocking charge. Question: Does the company loose money?
Answer: No. The product that is bought, and kept, has coverage for "other" operating expenses built in to the price. What does happen is that they make less profit than they want to.
Are they happy? No. But that
is part of the cost of doing business. And it's added on to the price tag.
Lets make it even simpler. The Pick-A-Store-Name has a certain amount of theft no mater what they do. Do they like it? No. But the average annual theft cost is added into the price of whatever you buy.