The big announcement from Borders is that most of its 500+ stores will start carrying items from Build-A-Bear, which sells kits that let kids make their own teddy bears.
Article at Bloomberg.com
This is a fantastic marriage full of synergy. (Build-a-Bear's stock has gone down to about a fifth of what it was worth 3 years ago.) I'd say there's at least 23% more synergy than the legendary AOL/Time-Warner merger.
Borders is also enthusiastic about their new rewards program, which adjusts the discount on hardcover books depending on whether you choose the free program or the subscription program.
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Borders' desire for change also extends to its Rewards program. Customers now have two options: For no cost, they get 30% off the list price of hardcover bestsellers and free shipping for online orders of $25 or more; for $20/year, customers will receive 40% off hardcover bestsellers, 20% off select hardcovers, 10% off most everything else -- and free shipping for virtually all online orders.
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See full article from DailyFinance:
Article at Daily Finance
Thank god...I was worried about them. It's comforting to know that they have a solid business strategy and aren't just, you know, grasping at straws.