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That may be so but Apple has successfully marketed theemselves as having the "coolest" gadgets and being the "coolest" company. So as have been observed in the past ANYTHING they do gets HUGE press coverage. Engadget is already reminding people that Apple has an event tmr, they've even posted the times their liveblog will be available for the different timezones.
So while Apple may not really be introducing any new groundbreaking technology I'm sure their event will get a lot more coverage than Sony's own. Apple is if anything a textbook example of excellent marketing (product design etc) over the years.
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