Reflecting on this, it occurs to me that I do occasionally pay attention to the publisher when selecting books. When I started reading "Urban Fantasy" I found that Roc seemed to be publishing lots of books in that genre that I liked. So I started scanning though the shelves looking for their logo on the spines of books by authors that I'd never read before.
The idea, I guess, that somehow I was in sync with the editorial staff at Roc.
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