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Just for the heck of it, I went to the Oprah show website. I looked through the 2006 "O" list of products. The Sony Librie was on it, although I don't recall any e-book reader being part of last year's "favorite things" giveaway extravaganza. There is some awareness of of e-books implied by that, in need of updating.
Oprah Winfrey has featured other Sony products before -- mostly video cams, so perhaps there is some pre-existing relationship between her production company and Sony. For Sony to give away 500 Reader units with an Oprah book club selection pre-intalled to a studio audience would be a very cost-effective form of advertising. Hell, throw in a nice donation to one of her charities. After all, about 50 million people watch the show every day
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