Scott Sigler is a big example of getting yourself out there and making the big publishers take notice. Back when Ancestor hit #7 overall on Amazon with nothing but guerilla marketing with his fanbase. This is the first Ancestor, not the HB that came out in May. The big publishers pushed Amazon to make people CONFIRM their order or they would pull their books etc, because they weren't getting a piece of such a hot seller.
Based off of this he got his book deal and hit the New York Times Best Seller list. But with Crown Publishing anyway they don't do a ton of marketing, it's left up to the author to get his stuff out there. And Sigler gives his stuff away for free and STILL hits the Best Seller List because he has such a large group of people that follow him, and want to support his career. Podcasting seems to be the way things are happening. And from what I understand alot of bigger publishers don't like it at all!
I could have gotten some info wrong here, but it's as close as I can remember in some of his conversations, and during his Tailgate Tour.
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