Well the real reason was buried in a single line. They don't want people to get used to the idea that books shouldn't cost so much because otherwise people will stop buying their print books. Bottom line: they're still hoping ebooks are a passing fad, just the like the music industry hoped MP3 downloads were a passing fad and just like the movie industry hoped that movie downloads were a passing fad and just like the cable companies all hope places like Hulu and Boxee are a passing fad. . .all the rest of what they said is bluster to make idiots think they actually have a real reason for keeping artificially high prices. Which, unfortunately, there are far too many such types out there who just read this, shrug and say, "oh I had no idea. Of course, it should be expensive."
Quote:
|
“They’re worried that if they sell the digital editions for too little, they’ll have to lower prices for the paper editions as well, which would undercut their main source of revenue.”
|