big six
I don't think the average ereader knew much about the different publishers, or really cared--until the Apple flap and the Big Six boondoggle. Now you can pretty much tell a major publisher because its ebooks are $9.99 and up.
I think it would be funny if an indie priced a book that high and that certain group of people who pay for protection from the unwashed, working-class lit assumed it was "seal of approval" stuff and put it on the bestseller list.
Really, after you've been in the industry a while, you realize the 10 that got accepted are not largely different or better than the 90 that got rejected (of course, the superstars always jump out, but good writing has never been that high on the list, or we wouldn't have Lindsay Lohan jailhouse memoirs)
Scott Nicholson
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