I agree page turns are noticeably faster.

I don't think were are being intentionally fed a line from Amazon's marketing page as clintbradford seems to imply. I do agree that a lot of reviews seem to be copycat reviews using other sources. The same goes for most of the Sony rumors floating around which all appear to be traceable back to a single rumor circulated by Sony Insider. However, there are some very legitimate, thoughtful, and unique K3 reviews that are professionally done.