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Old 08-30-2010, 06:27 AM   #15
igorsk
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It seems the market shares quoted are for 2009. Here's another source.
Quote:
The crisis year of 2009 was a breakthrough for Pocketbook; it sold 142,000 devices in 2009, earning $37m, with around 60% of the devices sold in Russia and most of the rest in Ukraine. According to SmartMarketing, Pocketbook took 43% of the Russian market, with Sony coming in second with 24%. The success is expected to continue in 2010, with the company expecting to earn $150m.

Illustrating how fast this has all happened, despite last year's rocketing sales figures, only now is Pocketbook starting to build up a sales network - 85% of 2009 sales were made via the Internet. Meanwhile, Naumenko also got an e-book store up and running, where licensed files cost a fraction of hard copy.
Let's do some math.
60% of 142,000 is 85,200.
If 85,200 is 43% then 24% is 47,553.

So Sony sold around 50K units in Russia alone, and probably around the same figure in the rest of CIS.
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