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Old 08-30-2010, 05:06 AM   #52
Ben Thornton
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Posts: 900
Karma: 779635
Join Date: Jan 2010
Location: UK
Device: Kindle 3, iPad 2 (but not for e-books)
I think that it is certain to happen. My hope is that it is as unobtrusive as it is in print media, where ads can largely be ignored.

As people shift to digital media, advertising must change to - somehow - advertise to them. The only way that ebooks will escape is if the market remains so small that it isn't worth targetting.
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