Quote:
Originally Posted by Steve Jordan
Her book club is arguably as popular in the US for book selections and recommendations as the New York Times Bestseller List (that's why we brought her up).
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Yep. Any book she recommends is pretty much guaranteed to end up on the Best Sellers list. She has millions of very devoted fans who will basically buy anything she recommends, whether it's a book, a movie ticket or anything else. Getting a product on her Favorite Things show before Christmas is a major pursuit for droves of marketeers.