Quote:
Originally Posted by speakingtohe
Inserting a coupon, recipe, or amusing story at the end of a chapter with a brought to you by xxx message would not unduly interrupt the reading process except to the most controlling (it shouldn't be this way because I say so) kind of person.
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That would work--but the ad has to be custom-designed and carefully placed in each ebook. A recipe with a note about subscribing to CookSupreme Magazine (or whatever) after a chapter about a romantic dinner is great. The same recipe after a chapter about finding a serial killer's victims in a restaurant kitchen is not so great.
Also--how does the ad inspire sales? If I'm not going to stop my reading and go visit their website RIGHT NOW, I'll have forgotten about it by the time I'm done. My reader has no web access, and even when I read on a computer, it's often with internet turned off.
And, since ebooks are touted as non-transferable, how much is it worth to the advertiser to be seen by a single person? It's not like adverts in magazines, where they can count on a number of issues being shared among friends, left in the waiting rooms at doctors' offices, carried by libraries, glanced at by a dozen people in line at the supermarket before they're bought. 1 ebook purchase = 1 legit reader... how much will they be willing to pay for maybe-one customer?
The problem isn't figuring out "how do we include ads in ebooks;" it's "how do we *reduce the price* of ebooks with ads"--and that means convincing advertisers that their ads will be effective.