I can think of several ways of advertising in ebooks that would be reasonable effective and not overly annoying except to those who are totaly opposed to advertising.
I can even think of one or two that might be considered added value by many readers.
Inserting a coupon, recipe, or amusing story at the end of a chapter with a brought to you by xxx message would not unduly interrupt the reading process except to the most controlling (it shouldn't be this way because I say so) kind of person.
Tailoring advertising to the market reached by each type of literature has already been done to a great extent so it is probably only a matter of time till an ad exec reads this thread and says Aha!!
Bet it reaches the IPAD market first.
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