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Old 08-29-2010, 12:28 AM   #43
Elfwreck
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Join Date: Nov 2008
Location: SF Bay Area, California, USA
Device: Pocketbook Touch HD3 (Past: Kobo Mini, PEZ, PRS-505, Clié)
Quote:
Originally Posted by jhempel24 View Post
It's not a 10sec video add or anything, it's like a print ad, every time you open the file to read.
How does it force the 10 seconds? For that matter, how does it force the ad after you've started reading--how does it inflict a splash page before the page you left off reading at?

Sony's ePub renderer won't even do full justification, and hasn't been updated to allow B&N-style credit-card DRM. They're not likely to update the firmware to allow invasive ads. (Neither is the ePub plugin for Firefox.)

In order to make sure readers saw the advert splash page every time they opened the file, it'd need to be DRM'd so they can't remove it, and coded so that ebook programs recognized the ad. That severely limits what types of ebooks this would work on, which limits the buyers--which, by extension, limits the number of advertisers who would pay for it.

There are two big problems with ads in ebooks:
1) Making them work on every platform, every program, every device that reads the ebook (tech issue, that; solvable to a usable degree with some thought), and
2) Making that delivery method worth paying for. Making the ads targeted enough & effective enough that they convince readers to buy more of whatever's being advertised, otherwise the advertisers won't pay for the ads. Especially ads that require special coding & costly DRM.
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