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Old 08-28-2010, 03:14 PM   #114
murraypaul
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Quote:
Originally Posted by DMcCunney View Post
You can take that one step farther and say "cut the publisher out completely and take it all."
There is a difference. You need retailers for pBooks because you need to physically put the books in front of your buyers. You need to get copies into every major market, that takes hundreds or thousands of stores to do that.
All that goes away with eBooks.
What is Amazon's retail margin on eBooks?
Most of what the publisher does up until actually getting the book printed still stays the same.

Edit: to answer my own question, it seems that under the agency model the retail margin in 30%. So that is 20% saved right there, even taking no account of having no returns and no manufacturing cost.

Last edited by murraypaul; 08-28-2010 at 04:17 PM.
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