So there I was, waiting for a blood test in the phlebotomy department. It was just before 9am, and there were about 100 other people in the waiting room. I'd planned ahead, and took my Sony along to while away the hour(s).
As I settled down to read a tale of occult mystery and suspense, a guy standing next to me (due to there being no more chairs free) leant over and said, "Do you know you can get a leather cover for that?".
To cut a long story short, mainly because I'm getting bored of this story myself, he'd been given a Sony Reader as a present from his wife. He didn't know what model, but was extremely impressed with what it could do. Etc.
So after a ten minute chat, I settled down again to read a tale that would test the nerves of the most stoic of people. After a few minutes reading, a middle aged lady sat on the (now free) seat on my other side to the previous eReader owner. She took out a paperback, and was about to read it when she must have spotted the Sony in my lap. "Oh they're wonderful, aren't they?", she said. And there then followed a 15 minute chat, where I found that she too owned a Sony Reader.
During this current conversation, I glanced past her to the row in front of us, and saw an older gentleman engrossed in the act of reading. On a Sony Reader.
It really amazed me, that there were (at least) 3 other owners of eReaders within touching distance of me, in a room full of 100+ people!