Quote:
Originally Posted by queentess
"Honey, have you seen my PRS-300?" Meh. It just sounds stupid. They could at least give it an actual name, not just a code.
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The PRS-300's name is actually
Sony Reader Pocket Edition, the 600 is the
Touch Edition, and the 900 is the
Daily Edition (which was smart since they were marketing it for newspaper subs).
I thought that nook and Kindle were slick names. Nook is cutesy and evokes books, nooks and reading (although I was expecting a smaller device), and Kindle made me think of
Fahrenheit 451.
I do think some of the smaller companies could use a little originality - Cybook Opus doesn't say "smallest, lightest E-Ink device" to me. Orizon, if it ever comes out, doesn't say anything about reading to me. Although Bookeen at least sounds reading-related.
Aluratek and Astak make other products, so I understand why their brand doesn't link up, but their model names are eh.
Pandigital's Novel was almost too-focused - non-fiction readers may not even give it a look. And Augen's TheBook is just awkward.