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Originally Posted by patrickt
I like Kindle and Nook both.
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I agree; I think those two names are pretty great, actually. They both call to mind those traditional warm, fuzzy feelings you get from reading. You know, settling down in a comfy chair with a hot beverage and forgetting the world around you. (I'm sure that's what their branding people told them, anyway.) Names with abbreviations and numbers just reinforce the gadgetiness of the ereader, and that doesn't really make for a great marketing campaign.