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Originally Posted by JeremyZ
Do you really believe that seeing ambient light reflected from paper or an eInk display is the same as looking at a light source? C'mon now, let's be reasonable. If that were the case, Sony & Amazon would have used an LCD when they launched their eBook readers. Do you think they didn't do any research before they decided to invest in this new technology? LCDs are cheaper to make now than eInk. Do you really think that they just used it because it is new & posh?
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Yes. You have never worked for large companies marketing devices to masses of people, I take it. There were two, and only two, reasons why e-Ink ever took off: the battery life is phenomenal, and it's really cool-looking if you like to read books, so the tech is both new and attractive to their target market. I can absolutely 100% guarantee that Amazon and Sony couldn't give a flying rat's arse whether some technology is "easier on your eyes". Their research is based entirely on marketing, unit cost, and availability of mass production. You make them sound like they're some sort of altruistic corporations who really care about you and your eyesight.
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To answer the earlier question as to why Nook didn't just go pure LCD, it is because B&N also knows that eInk is easier on the eyes than LCD. Obviously, they could've done it cheaper with just LCD.
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The Nook went with e-Ink because they were a late player to the game and market conditions by that time as set by Sony and Amazon dictated that they HAD to use e-Ink if they wanted to hit their target market. Otherwise they would have been ignored by people like you and everyone else on these forums who dismiss anything out of hand that's not e-Ink.
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I agree, it is a super-cool device, but lets not kid ourselves that it is equal to an eInk reader for long-term reading comfort.
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I read for hours on my iPad and have no difficulties at all. Of course, I haven't been brainwashed into thinking that a backlit screen causes some ill-defined, nebulous thing called "eyestrain" because I have learned the art of filtering out totally meaningless but snazzy- and intelligent-sounding media buzzwords from technology reviews written by people who are just trying to drive traffic to their blogs.
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If this hasn't already been proven, it will be soon.
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Uh-huh. You betcha.
In any case, I'll be very interested in buying another e-Ink device if they ever manage to get the refresh rate up high enough so I can just flip through the pages like I can on an LCD, and when they get the dpi up into the 300 dpi range on a 9+ inch screen. Until the technology matures to those levels, though, there is nothing about e-Ink that is compelling enough to get me to carry multiple technogadgets around.