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Old 08-26-2010, 11:00 AM   #67
kjk
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Posts: 3,408
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Join Date: Oct 2008
Device: never enough
Quote:
Originally Posted by JeremyZ View Post
C'mon now, let's be reasonable. If that were the case, Sony & Amazon would have used an LCD when they launched their eBook readers. Do you think they didn't do any research before they decided to invest in this new technology?
C'mon now, let's be reasonable. If Amazon, Sony, and B&N (and E-Ink) had research/proof that eInk was scientifically proven to reduce eyestrain compared to LCDs, we'd see the results in marketing material right now.

Personally, I think they have done the studies and research, as you noted. And the incredible battery life, sunlight readability, and visual acuity to paper is probably what drove them to invest in this new technology-all of which they do tout in their ads.
That the "scientific proof" about eyestrain isn't mentioned in their ads tells me something as well.

But kudos for bringing up both the "you'll wise up someday" AND the "Apple's got you thinkin" chestnuts. Those never gets old

Last edited by kjk; 08-26-2010 at 11:03 AM.
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