Quote:
Originally Posted by JeremyZ
Do you think they didn't do any research before they decided to invest in this new technology?
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One would have also expected Apple to make extensive research on the effects of skin contact on an antenna before placing it in a position which every other electronics company avoided for 30 years
(Sorry, I couldn't resist!)
But seriously, don't expect electronics companies to make "extensive researches" on everything. I work in one (as an antenna engineer, that's why I'm so bitter towards that particular Apple error
), and I can assure you that 80% of the time a company trusts what other companies "certified" and doesn't make any research on its own, and sometimes even accept blindly what another company says if the new technology "looks cool" or is already adopted by others.
Intel tells me that its microchips work in temperatures that range from -X° to +Y° ---> I trust them, I don't make expensive tests on it.
ParaWave tells me that the CTS strip antenna has a very high gain but uses half of the power of other antennas, and I discover that a competing company "already uses" these very antennas ---> I make one test just to check that the power used by that antenna is indeed inferior (doesn't matter if it actually is half), and quickly adopt it, because "my competitor already does".
Seriously, it works this way. So I can easily imagine Sony saying "oh! oh! Amazon already uses e-ink, we must adopt it too!"
(I actually don't know who of the two adopted e-ink first, it's just an example).