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The people I see an ebook reader being great for are the ones I see on the public transport sitting or standing holding these great big heavy hardback books and reading them. I bet they'd love how much easier it would be to read that same book on a Sony PRS-505 then to have to lug around that monster of a book and then have to hold it while reading. It's just easier to hold the reader and read without getting some sort of strain from the hardback. If Sony got the word out to these people, they might find more sales.
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