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My objection to advertising in e-books has to do with what has happened with website advertising. At first, website adevertising was just there; you could choose to look at it or not. Then they started to put the ads in the middle of the text of the site. Inconvenient but one could still just skip over it. Then came the pop-ups, blocking the content, and the video ads that have to be endured before moving on. Same with advertising at theaters. I can understand them pushing the snack bar and showing trailers (I actually appreciate the latter). I don't have a problem with the advertising slide shows and videos that run before a movie's scheduled showtime; those can be watched or ignored as one chooses. But once the house lights go down and it's time to see the movie, forcing me to first watch an ad about products and/or service I have no interest in is unacceptable.
Many videos now have ads that can't be bypassed (like the FBI anti-copy notices I'm so sick and tired of repeatedly seeing). I also feel those are unacceptable, especially when the ads are time sensitive. Why should I have to watch an ad about a product/service that is not available a year or two down the road?
In short, once advertising appears in e-books, I fear it will quickly be abused.
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