They are still offering Sony reader for $49.95 Check the link - it is still active!
http://www.sonycard.sony.com/sonygat...erlink=iklipze
It does not say that you need to get a card before a certain date; Sept.30 limit refers to free classic e-books only. Somebody has already said that they may get their pennies from Chase for providing new customers AND Sony gets a lot of info about these new book loving customers, isn't that good for marketing? And they may just ignore all those trying to get what they were promised.