Why are there so many "LCD e-Readers" coming to market these days?
It's not a question of eye strain or gadget-fetish. It's not a question of which you prefer. It's the fact that the iPad is selling millions upon millions of hardware units. And since they advertised it with the iBook feature, now corporate think-tank people are trying to catch in on the next big thing.
They want a piece of the pie. LCD screens are selling in droves right now. And without using a capacitive or otherwise touch screen unit, the LCD panels as a whole are pretty darn cheap. So every Tom, Dick, and Sally that has any sort of technology company is trying to catch up to the 8ball in hopes that they can get a piece of the pie.
Give it time. When color eInk comes out, you'll see a glut of them in the market all of a sudden too.
It's the same thing the iPhone did for phones, and what the Kindle did for eInk. Oh, and what the Wii did for all those other Wii knockoffs that you can buy for $20/each at your local Walgreens.