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Sell like Cellphone
MaggieScratch Wrote:
--- I agree that the reader can be more expensive *if* the books are affordably priced.* ---
Well, I don't think so!
The price of a book is not a parametre to the price of a reader...just try to look at your cellphones or smartphones: Did you consider buying your last phone because of the (low) pricing on MMS, SMS , Paging or even the price per call/minute?
I think not!
You might just needed a device to handle the content and services provided.
And actually you do expect any device to be able to handle this.
I mean: Who's is buying a mobile phone just to make phonecalls?
My conclusion is, that the publishing industri and the manufactorers of the reding devices could learn a lot by looking at the selling processes of the 'mobilephone' industry.
One way they do this, is that the Service and Content Providers sell you a fixed subscrition period and at the same time give you an expensive phone for 1 $.
Reading is not just reading:
It's the expanded features and services provided by the reader device that sells the book.
Ruggero
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