I guess it depends on the definition of reader.
1. Social Reader - reads only at Starbucks So as to appear literate.
2. The Closet Reader - reads only at home sneaking a chapter when no one else is around.
3. The Bookaholic - they keep books behind sofa cushions, in a baggy in the toilet tank, etc..
If you lump them together then I would say 15-20 percent. If you take out the Charbucks reader then I would say you were in the right ballpark of 10 percent.
Of which 98% are women. I think there are only 26 guys in America that read after college. It seems that women are more prone to hitting the book than men.
Hi I'm Kikar and I am a Bookaholic. and one of the 26 men.