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I have the B&N Mastercard and use that to purchase ebooks, my nook and nook accessories. At least that way it's 5% cash back. There was also a $25 gift card offer when you signed up for the card, so I got that at the time as well.
Of course not everyone wants to get a credit card but it has been nice to have the 5% cash back every time I purchase something at B&N. And of course the rewards points for shopping elsewhere go to B&N gift cards!
Linda
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