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There are many people living outside the united states where there is no kindle store or living in the US but their native language is not english. When they want to buy books written in their native language, then currently there is no other choices than ADE epubs.
(I hate DRMs but given the choices...).
Both Amazon and B&N uses custum DRMs for profits, but I personally think they are not competing in a proper way with smaller book chains.
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