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re: 'Trouble is, though, the companies making the devices are (with the single exception of Sony) not the ones selling the books'
True, but take a look at Amazon. They now own MobiPocket, and there are more links to ebooks on their site every day. If they made a deal with Bookeen to market their reader, it would be a match made in heaven...and frankly I believe that's why the Kindle has not been released yet, because Bookeen reads MobiPocket books...so Amazon has no need to develop their own reader.
I have a Sony reader (the new 505) and I love it. It goes everywhere with me, the same way I used to carry around a book or two. Sadly, it doesn't read MobiPocket books (sigh) so we've got to live thru another format war just like we did with video players.
When it settles down, though, I firmly believe we'll be able to order books from Amazon and download them to our devices immediately. This is good news and bad news, really. The ease in publishing ebooks means it's a lot easier to publish a BAD book (meaning, poorly written). The good news is, it's easier to publish GOOD books in less popular genres, and nothing ever goes out of print.
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