Quote:
Originally Posted by Mercury
I really enjoyed the trilogy, but would agree the hype is out of proportion.
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I suspect that's the only way the mass-market marketeers know how to play the game, currently. I note that as the Harry Potter wavecrest passed, the publishing companies started talking about finding "the one" who could be
promoted as "the next JK Rowling". Only teachers - poor, overworked, under-resourced teachers - talked about how to use the craze to encourage their kids to keep an interest in reading. (No, I'm not a teacher, but I do acknowledge them for what they strive towards.)
So now, everything that the publishers think is going to "hit" gets hyped to buggery. I'm a bit perverse in this, perhaps, but for me that makes me
less likely to buy the book.
Quote:
Originally Posted by cassidym
Plus don't see why Hollywood is making their own version
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But isn't that what Hollywood generally does? Or, at least, what the domestic US market wants?
A mate of mine in the business side of movies in the US says it's almost impossible to get distribution deals for foreign movies - both the cinemas and audiences respond far more willingly to American English versions, preferably relocated so the story is now set in the US, or at least specifically involves American characters.
Who created the expectation first, I wonder - the studios, the cinema chains, or the audiences?