Bad photography perhaps...but the KDXG is whiter than the 300, especially in bright light. Although neither is actually white but a light shade of gray.

Did you actually see an Oaxis in person or just the photos on the internet. Product photos of screens rarely, if ever, represent what they actually look like in person. It is pretty easy to adjust the contrast in Photoshop.

You probably saw something like this video of the Oaxis:

http://en.kendincos.net/video-nvndft...workbench.html

After looking at the video it is clearly no better of an e-Ink screen than the 2nd generation screen on the Sony PRS-300.