Quote:
Originally Posted by DMcCunney
Okay, thanks. I suspect the number that read Kindle editions on an iPhone or the like is greater than the 20% that don't have a Kindle. If I recall correctly, it's possible to have a Kindle edition on more than one device and sync them, so you can be reading on your actual Kindle, and pick up where you left off on your iPhone if you happen to be traveling and don't want to bring the reader along.
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You can stop suspecting. If 20% of Kindle ebooks are purchased by people who don't have a Kindle; and of the other 80% who own a Kindle ebook purchasers, many will have secondary Kindle apps, then obviously more than 20% of all Kindle books are read away from a Kindle.
That's terrific news for Amazon. It continues to provide content which people read and
buy for other devices. And it continues to improve the experience of the dedicated device so you'll eventually buy one of those, too. Each tactic comingles with the other keeping the consumer very content within the walled garden.
It would be interesting to know if Barnes and Noble is selling more pbooks, hardcovers AND ebooks collectively through its online store as Amazon has -- increasing the overall market (in units) for books. The same would be true of Borders Online and Chapters.Indigo Online -- has selling ebooks grown as well as selling pbooks and hardcovers online? If this is true, the "death of books" is a long way off.