Quote:
Originally Posted by Ben Thornton
It's easy, as someone comfortable with technology, to underestimate the value of being able to get content on to the device without faffing about with a computer. I suspect that this might be the single most important factor driving adoption in the US, and keeping it slower elsewhere. When showing people my reader, many were not really convinced of the benefits - the most impressive feature was the dictionary look-up in my experience. I think that shopping on the device might change that.
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That is a hurdle for many I've spoken with. It's not that they
can't do it at all, but it's something they are uncomfortable with, and the way Kindle works would be much easier for them. It just works.