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Originally Posted by carld
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80 percent of Kindle books we sell are sold to Kindle owners. They may have a Kindle app on a phone or an iPad or Mac or PC, but they at least have a Kindle. So 20 percent do not.
-- Ian Freed, an Amazon vice president in charge of the Kindle
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Okay, thanks. I suspect the number that
read Kindle editions on an iPhone or the like is greater than the 20% that don't have a Kindle. If I recall correctly, it's possible to have a Kindle edition on more than one device and sync them, so you can be reading on your actual Kindle, and pick up where you left off on your iPhone if you happen to be traveling and don't want to bring the reader along.
And I suspect that percentage will increase as the Kindle app becomes more widespread. The iPad in particular will account for a lot, because it's a media consumption device that can do other things besides display ebooks. (Think YouTube.) If you can read Kindle editions on your iPad, why buy an actual Kindle?
Mind you, there may be interesting developments down the road, as rumors have the Amazon subsidiary that developed the Kindle working on devices for other forms of content, so something from Amazon that competes with the iPad isn't out of the question.
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I don't see any other manufacturer moving to Amazon's Kindle store either, it'd be tantamount to throwing in the towel.
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It depends upon the device manufacturer. If it's one of the Asian consumer electronics outfits whose goal is to sell devices, it may be a good fit, as it eliminates the question of where the content will come from for western audiences. For the eastern market like China or India it's another matter.
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B&N certainly isn't going to, and I can't imagine the uproar if Sony did so. Maybe one of the smaller manufacturers would be possible, but it wouldn't be any big bump for Amazon.
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That's pretty much my take on it.
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Dennis