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There are two separate questions here:
1. Are e-books a fad?
2. Is there a future in eInk screen technology?
Question 1 is a joke. The statistics speak for themselves - with market share tripling from ~3% to ~9%, and looking set to continue for some time.
Question 2 is more reasonable - can eInk readers around $100-$200 compete with tablets in the same price range? Time will tell, but the article itself suggests that they expect to shift 10m units this year, which is not too shabby.
It seems to me that eInk can only last so long in competition with general purpose tablets as they adopt newer screen technologies. Whether this is 2 more years or 10 more years, depends on what technologies arrive and at what price.
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