I agree that publishers need to get with eBooks and eBook readers. I still run into a lot of readers (humans) who tell me they don't like reading on their PCs. Heck, I don't like reading on my PC.
In terms of pushing readers, I think we need to be agnostic. I like the eBookWise myself because it's affordable and I like the back lighting. But I also appreciate being able to read on a PDA since pulling something out of a pocket works for my lifestyle.
I push eBooks on unusual devices--on my website, I've got articles on putting eBooks on not-so-smart phones and on the Creative Zen. Whatever you have with you is what you should be able to read on. Except for textbooks, I think only a minority of readers can justify paying $300 to be able to read books. When you remember that the average American read something like six books last year, $300 works out to a lot per book.
Rob Preece
Publisher,
www.BooksForABuck.com